Cinema - Festa di Roma was a success as both industry event and public spectacle. It is the first festival of its size to adopt this winning approach (choosing to highlight both public involvement and the trade sector) and make it work for the first edition. Industry professionals and public audiences alike witnessed works of genius, laughing and crying together. Emotions belong to everyone.

At Cinema, these different members of the audience grew closer together, just like fact and fiction do in movies. We are all part of the same great story, inseparable. In this case, these two groups were brought together by wonderful films, but the concept can be extended to other fields. Just imagine consumers and corporations getting together to talk about products, services, problems, solutions. Imagine end users getting together with software producers. Imagine the general public meeting with the media. We would all go further than we've ever gone before. We all benefit from cooperation.