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CLIENT Presidenza del Consiglio dei Ministri
AGENCY Art Attack Advertising
ART DIRECTOR Massimo Amici
COPYWRITER Gianpiero Cognoli
ANIMATOR Massimo Amici
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Ahh, Italian bureaucracy... we still don't
understand what they wanted to advertise
with this. But it's pretty, no?
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Cosimo (the guy in the animation)
had a drinking problem. During
production, he would show up pale
and hung over. Everybody pretended
not to notice. But on the last day
of the shoot, the director stood up
to him and told him to shape up
or he was out. Sometimes this film
business requires an iron fist,
you know? |
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