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A hefty advertising past, and an involved
present in drama and brand storytelling
isn’t all there is to the eye.

Complicating matters further, Massimo
is a novelist, a songwriter, and an avid fermentaion biologist, conducting in vitro
analysis of rare vitis vinifera varieties.

He also enjoys making things up.

Massimo Amici





Born in Rome, raised in Toronto, Massimo Amici began his career as an art director creating commercial work for advertising agencies around the world, including Y&R, Saatchi & Saatchi
and McCann-Erickson. He then founded his own agency to develop strategic communication
for airlines, banks, the tourism industry and political parties.

In 2001, he directed his first short acaluma winning him the Jury Prize from Coming Soon TV.
His shorts won prizes in Italy and abroad, including Best Short Film at the Queens International
Film Festival in New York. He went on to develop his storytelling craft as a Screenwriter, Editor,
DOP and Director.

Founder of acalumaFILMS, Massimo is based in London and merges his advertising experience
and filmmaking expertise to help brands tell their story to the world.

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